Fractional sales support for B2B tech companies
Three growth stages.
The right sales support for each.
Your sales needs change as you grow: test your approach, build a repeatable process or lead an established team. Choose the support that fits your stage.
Three stages, three paths
Sales support built around your stage of growth.
Choose the level of support that fits your product, sales process and team.
Founder Sales Coaching
Test your sales assumptions and build an approach that works with real customers.
Explore this service → 02 Validated productSales Build & Execution
Turn scattered opportunities into a structured pipeline and a repeatable process.
Explore this service → 03 Scale-ups and sales teamsFractional Sales Leadership
Give your team senior leadership and a clearer forecast without hiring a full-time sales director.
Explore this service →01 · Founders and early-stage startups
Founder Sales Coaching
Build strong foundations for your first sales.
You have a product or service. Now you need to find the right buyers, explain why they should choose you and turn early conversations into sales.
We work on real sales opportunities together. I review what you’ve built, help test your assumptions and create a simple, practical approach to winning customers.
Clearer positioning, your first pipeline and a 90-day action plan you can build on.
02 · Companies with a validated product
Sales Build & Execution
Turn scattered opportunities into a repeatable sales process.
Your product has traction, but sales are still inconsistent. Deals depend on the founder, personal relationships or sales activity that doesn’t follow a clear plan.
I assess what’s working, then work alongside you and your team on live deals, sales calls and follow-ups to put the plan into practice.
A measurable sales process, a more reliable pipeline and an approach your team can follow consistently.
03 · Scale-ups and sales teams
Fractional Sales Leadership
Senior leadership for your team, pipeline and next stage of growth.
As your team, pipeline and sales channels grow, you need more than isolated improvements. You need clear priorities, accountability and someone to lead execution.
I join your business as a fractional sales leader, taking responsibility for the sales process, supporting your team and giving management a clearer view of pipeline and revenue.
A team that takes ownership, decisions backed by data and a sales function that can grow beyond the founder.
The starting point
Every hands-on engagement starts with a sales assessment.
I review your market, customers, pricing, pipeline, tools and team responsibilities to identify what’s working, what needs fixing and what’s missing.
The fee is included in the first month when you start a Sales Build or Fractional Sales Leadership engagement.
How we work
From assessment to a sales process your team can run.
Assessment
I assess your market, customers, offer, pipeline and bottlenecks.
Design
I define priorities, process, messaging, channels and metrics.
Execution
I work alongside you and your team to put the process into practice.
Measurement
I measure results and adjust what is not working.
Before we start
Is fractional sales support right for your business?
It is a good fit if…
- You have a B2B tech product or an MVP ready to test
- You want to build or restructure your sales system
- The founder and management take part in decisions
- You’re ready to share sales data and pipeline information
It is not a good fit if…
- You only want contact lists or booked meetings
- You want to outsource sales entirely
- You want a commission-only sales agent
- You are unwilling to measure or change what is not working
Software, advertising, travel, agencies and external operational resources are not included in the prices shown.
Find the right support for your next stage of growth
Tell me about your business, your product and what’s holding sales back. I’ll reply personally so we can explore whether fractional support is the right fit.
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Frequently asked questions
What to know before we work together
How is this different from working with a consultant?
A consultant recommends a solution. A Fractional Sales Director joins your business, takes part in decisions and stays actively involved in implementation and management.
How long does a fractional engagement last?
Founder Sales Coaching runs for six weeks. Operational engagements usually start at three months, while building or restructuring a sales function generally takes four to twelve months.
Can the level of support change as we grow?
Yes. Start with Founder Sales Coaching, then move to Sales Build & Execution or Fractional Sales Leadership as your business needs more support.
Do you work directly with the sales team?
Yes. In Sales Build & Execution and Fractional Sales Leadership, I work directly with your team through sales meetings, pipeline reviews, coaching and performance tracking.
Can you also coordinate Marketing and Product?
Yes. Where needed, I work with your Marketing, Product and Customer Success leaders to keep teams aligned on priorities and execution.