Giulio Cagnazzi

Fractional Sales Director for B2B Tech SMEs

I help B2B tech Startups and SMEs build Sales Teams, define GTM strategy and create scalable, repeatable revenue systems as a Fractional Sales Director.

Get the Free 90-Day Sales Playbook and start building a scalable Sales Engine

Giulio Cagnazzi

Fractional Sales Director for B2B Tech SMEs

I help B2B tech Startups and SMEs build Sales Teams, define GTM strategy and create scalable, repeatable revenue systems as a Fractional Sales Director.

Download the Free Sales Playbook and start building a scalable Sales Program

Random sales activity does not create predictable growth

You need a scalable Sales System

Your company already has the potential to grow.

What is often missing is a clear sales structure, repeatable processes and a team aligned around execution.

I help B2B startups, SMEs and tech companies build scalable revenue through GTM strategy, business development and sales execution.

Growth becomes unpredictable when the sales engine was never designed to scale.

That is where I step in


Fractional Sales Roles & Professional Experience

* Fractional VP of Sales and Product Manager

Fractional VP of Sales and Product Manager *

International Commercial Leader

2025 - Present

* Partner - Sales and Marketing Director

2021 -2024

* International Sales Manager

* International Key Account Manager

* Account Manager

* Account Manager and Team Coordinator

* The trademarks and logos displayed are the property of their respective owners and are used solely for identification and descriptive purposes to document past professional experience. Their presence does not imply any current affiliation, partnership, endorsement or sponsorship by the respective rights holders.

Corporate environments

At Avis Budget Group and Ayvens , I managed commercial portfolios of 1M+ EUR and increased revenue by 30% in highly competitive international markets.

That experience taught me how scalable commercial structures.

Startup & Entrepreneurship

At Virtual Safety Lab, I contributed to building the commercial function from early stage into a scalable subscription operation.

My focus was on go-to-market strategy, product, sales process design, and commercial team building.

Today

I build Sales structures and GTM strategies across European technology companies.

I work with founders and sales teams to turn fragmented execution into a scalable, repeatable growth process.

Whether you’re launching a new product or scaling your sales team, I build the sales infrastructure you need to scale.

A structured approach to scalable growth

Strategy, structure and hands-on execution in three practical steps.


Step 1

Sales Assessment

I assess your positioning, sales process, pipeline and key growth bottlenecks.

Step 2

Commercial Plan

I define priorities, objectives and a scalable commercial execution plan.

Step 3

Execution

I implement the plan, strengthen the team and turn strategy into a repeatable sales engine.

Where I can help


Fractional Sales Leadership

I help companies move from opportunistic sales to structured, predictable growth.

Sales process, pipeline, account strategy and revenue operations—delivered hands-on.

Sales Team Development

Strong products still struggle when sales depend on individual effort and inconsistent processes.

I build team structures, roles and routines that support long-term revenue growth.

GTM Strategy and Execution

A strong product rarely scales without a clear route to market.

I define ICP, positioning, messaging and acquisition priorities, then turn them into a practical execution plan.

From first traction to repeatable growth.

Meet your

Fractional Sales Director

Giulio Cagnazzi, Fractional Sales Director and B2B Sales Leader

About me

Hi, I'm Giulio.

I build commercial systems from scratch


10+ years building and scaling commercial functions across B2B technology markets

I combine strategic direction with hands-on commercial execution.

I work with founders and CEOs to build teams, processes and scalable sales structures.

I turn fragmented sales activity into repeatable revenue and operational clarity.

About me

Meet your

Fractional Sales Director

Hi, I'm Giulio.

I build commercial systems from scratch.


10+ years building and scaling commercial functions across B2B technology markets

I combine strategic direction with hands-on commercial execution.

I work with founders and CEOs to build teams, processes and scalable sales structures.

I turn fragmented sales activity into repeatable revenue and operational clarity.

Why Choose a Fractional Sales Director?


Not every growing company needs or is ready to hire a full-time Sales Director.

What many companies need is experienced leadership that can quickly bring direction, structure and hands-on execution.

Fractional leadership delivers senior commercial expertise without the fixed cost and long-term commitment of a full-time executive.

Who I work with

B2B startups building their first sales function

Founder-led companies preparing to scale

SMEs launching a new product or service

SaaS businesses seeking predictable growth

Tech companies expanding into new markets

Ready to build a sales engine that scales?

Tell Me About Your Sales Challenge

* The trademarks and logos displayed are the property of their respective owners and are used solely for identification and descriptive purposes to document past professional experience. Their presence does not imply any current affiliation, partnership, endorsement or sponsorship by the respective rights holders.

© 2026 Giulio Cagnazzi, Via Venezia Tridentina, 20900, Monza (MB) - P.IVA: 13312830964

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